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1

The Word of Mouth Effect

by Fredberg, André, Wiklund, Joakim
Published 2011
Subjects: “...word of mouth...”

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Bachelor Thesis
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2

Culture & Electronic Word-of-Mouth : A Case Study of the Hotel Industry in the Northern Sweden

by Nilsson, Saga, Vennberg, Karin
Published 2016
“...Word-of-mouth has been a part of individuals’ lives since humans began to engage in oral...”

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Bachelor Thesis
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3

Consumer Self-Confidence and Electronic Word-of-Mouth : A Step Towards the Understanding of Viral Marketing

by Geborek Lundberg, David, Lind, Karl
Published 2016
“...’ interaction, or electronic Word-Of-Mouth behavior, through online social platforms. The purpose...”

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Bachelor Thesis
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4

De fyra stegen till stolthet : En kvalitativ studie om hur Boden och Mariestad, genom upplevelseproduktion, kan uppnå stoltare invånare

by Nordström, Julia, Landström, Hanna
Published 2011
Subjects: “...Word of Mouth...”

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Bachelor Thesis
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5

Social Media : Towards Integration of New Media in the Promotion Mix

by Drugge, Arvid
Published 2014
Subjects: “...word of mouth...”

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Bachelor Thesis
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6

Matchmaking in Luleå: The Importance of Destination Personality and Tourist/Visitor Personality Fit : A Case Study on Destination Personality, Self-Congruity and Tourist-Destination Identification and how it Connects to the Promotional Behavior of Word-of-Mouth as Well as the Behavioral Intentions...

by Malmström, Linnéa
Published 2016
Subjects: “...word-of-mouth...”

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Bachelor Thesis
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7

Stadium Naming Rights : A case study of the objectives for sponsoring a stadium and the impact on brand awareness

by Andersson, Vicktor, Karlsson, Jens
Published 2014
“... than the companies had expected, with the word of mouth communication being one of the major positive...”

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Bachelor Thesis

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