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Stadium Naming Rights : A case study of the objectives for sponsoring a stadium and the impact on brand awareness
by
Andersson
,
Vicktor
,
Karlsson, Jens
Published 2014
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Bachelor Thesis
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Related Subjects
Coop Norrbotten
Luleå Hockey
Samhälls-
Social Behaviour Law
Stadium naming rights
beteendevetenskap
brand awareness
juridik
objectives
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