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Consumer Self-Confidence and Electronic Word-of-Mouth : A Step Towards the Understanding of Viral Marketing
by
Geborek
Lundberg
,
David
,
Lind, Karl
Published 2016
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Bachelor Thesis
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Related Subjects
Consumer Self-Confidence (CSC)
Samhälls-
Social Behaviour Law
Social Media
Social Networking Sites (SNSs)
beteendevetenskap
eWOM
juridik
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