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1

Advertising alcohol : a rhetorical analysis of light-beer advertisements

by Gísli Sveinn Grétarsson 1988-
Published 2012
“... auglýsingar greindar eftir aðferðum mælskufræðarinnar. Advertisements are brought to us from every direction...”

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2

The Forces Maintaining Fossil Fuel Dependence in the Age of Electric

by Mau, Nick James
Published 2020
Subjects: “...Advertising...”

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3

Brand Antarctica : selling representations of the south from the ‘heroic era’ to the present

by Nielsen, HEF
Published 2018
Subjects: “...advertising...”

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4

Social pressures and resistance to cigarette smoking : a phenomenological study with young adolescent women

by Gillam, Susan, 1960-
Published 2000
Subjects: “...Advertising--Cigarettes--Psychological aspects...”

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5

How can Pipar\TBWA better utilise data for designing creative advertisements?

by Guðbjartur Karl Reynisson 1984-
Published 2019
Subjects: “...Advertising...”

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6

Evaluation of the state of Project Management in the advertising industry : "The soft stuff is the hard stuff"

by Frank Arthur Blöndahl Cassata 1983-
Published 2018
Subjects: “...Advertising...”

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7

Putative pheromones in the urine of male moose: evolution of honest advertisement?

by Whittle, Chris Linda
Published 1999
“... and catabolism of body reserves by rutting males, and thereby provide an honest advertisement of body condition...”

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8

What makes public engagement successful? Evaluating public engagement in the Humber Valley Regional Planning Project

by Mercer, Jaclyn Beatrice
Published 2011
Subjects: “...Advertising...”

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9

Comparison of mixed retailers’ online marketing strategies in Iceland and Thuringia: an ethical perspective

by Irma Patricia Reyes Dueñas 1993-
Published 2019
Subjects: “...Advertising...”

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10

The Marketing Concept, the Elements of Marketing and the Effect of Market Orientation. Research into the market orientation of advertising agencies in Iceland

by Sturla Sigurðsson 1969-
Published 2011
“... is used. The market orientation of advertising agencies in Iceland was studied. The purpose...”

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11

How can car dealerships use targeted advertising to reach customers more efficiently? : the case of the car dealership Askja

by Íris Hildur Birgisdóttir 1990-
Published 2018
“... individuals from various marketing/advertising companies were interviewed using in-depth semi-structured...”

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12

Representações identitárias de consumidores em publicidade de cerveja na TV (um estudo de caso das marcas Antarctica, Brahma e Skol)

by Neves, Fabiana Nogueira
Published 2011
Subjects: “...Advertisement...”

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13

A configuração estratégica do discurso em peças publicitárias de refrigerante à base de guaraná: um estudo comparativo entre anunciantes brasileiros.

by Xarão, Ariane da Silva
Published 2013
Subjects: “...Advertising plays...”

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14

Formulação e circulação da imagem feminina no discurso midiático : efeitos de sentidos nas práticas discursivas publicitárias

by Conti, Raquel da Rocha
Published 2017
Subjects: “...Advertising discursive practices...”

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15

A legitimação de uma identidade masculina por meio de estereótipos femininos constituídos nas/pelas cenografias presentes em propagandas de cerveja

by Vaz, Veanney Monod Emidio
Published 2011
Subjects: “...Advertisements...”

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16

"From celebrities to the girl next door": Influencer marketing with a special focus on the social media platform, Instagram.

by Valgerður Anna Einarsdóttir 1992-
Published 2017
“...There has been a lot of discussion about product placement, influencer marketing and advertising...”

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17

Auglýsingamiðlar á Íslandi : standa stafrænir og hefðbundnir auglýsingamiðlar jafnfætis í íslensku markaðsstarfi þegar kemur að skilvirkni skilaboða og marktækni?

by Sigþór Árnason 1984-
Published 2014
“.... Choosing the appropriate advertising media is one of the key factors when it comes to reaching the right...”

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18

„Það er verið að sýna að strákar ráði alltaf og megi gera þetta“ : rannsókn á upplifun og túlkun íslenskra unglinga á erlendum tískuauglýsingum

by Sigrún Elfa Jónsdóttir 1987-
Published 2012
“... fáklæddar. It is well known that women in fashion advertising are readily objectified and diminished. A lot...”

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19

Positivity: A key for enhancing creativity. Enhancing organizational creativity through positive leadership

by Fjóla Björk Hauksdóttir 1974-
Published 2011
“... and the Icelandic Advertising Agency. The results indicate that positivity (the quality of having a positive mindset...”

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20

How do companies approach brand-building and sales activations?

by Sigurður Guðmundsson 1992-
Published 2020
“... question was formed. Are companies tracking how much of their advertising budget is spent on sales...”

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