OBLIKOVANJE CEN FRIZERSKIH STORITEV

• Main Author: Bratuša, Natalija
• Other Authors: Pisnik Korda, Aleksandra
• Format: Bachelor Thesis
• Language: Slovenian
• Published: N. Bratuša 2011
• Subjects: oblikovanje cen; cena; prilagajanje cen; frizerski saloni; intervju; price forming; price; price adjustment; hairdressing salons; interview; info:eu-repo/classification/udc/338.5; sami
• Online Access: https://dk.um.si/IzpisGradiva.php?id=20014; https://dk.um.si/Dokument.php?id=24535&dn=; https://plus.si.cobiss.net/opac7/bib/10903068?lang=sl

Oblikovanje cen je pomemben dejavnik, ki vpliva na uspešnost podjetja. Potrebno je skrbno načrtovanje in oblikovanje, ki zahteva ogromno truda in vlaganj. Skozi diplomski seminar sem poskušala s teoretičnega vidika opredeliti ceno, dejavnike, ki vplivajo na oblikovanje cen, postopek oblikovanja cen. Zanimalo me je prilagajanje cen, kakšni so odzivi na cenovne spremembe. Moj namen je bil prikazati kako in na kakšen način se pravilno oblikujejo cene, kaj je potrebno pri tem paziti in na kaj biti previden. V praktičnem delu diplomskega seminarja sem skozi intervjuje ugotavljala, na kakšen način oblikujejo cene frizerski saloni. Intervjuji so dali rezultate, da si frizerji sami oblikujejo cene. Le – te oblikujejo ob potrebi in povišanju ostalih stroškov, največkrat ob dvigu cen dobaviteljev. Pri tem pa morajo paziti, da cen ne oblikujejo napačno torej ne previsoko in tudi ne prenizko. Price forming is an important factor which affects the success of the company. It is necessary to careful planning and design that requires tremendous effort and investment. Through diploma project I have determined a price, it factors which influence on price forming, process of price forming. I was interested in adjustment price, what are reactions of price changes. My intent was to show how and in what way the correct price is forming, what is necessary to be careful and on what should be careful. In practical part of diploma project I have through the interviews looked how does the price forming hairdresser. The interviews have achieved results that hairdresser price forming on they own. They forming price only when is necessary and by increase other costs, mostly by increase price of suppliers. They have to take care to avoid the wrong price forming, so not forming too high and not too low.