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Leisure--Manitoba--Winnipeg--Case studies Zoo exhibits--Manitoba--Winnipeg Zoo visitors--Manitoba--Winnipeg Zoos--Manitoba--Winnipeg--Evaluation Assiniboine Park Zoo (Winnipeg Man.) nature-based tourism Assiniboine Park Zoo Winnipeg, Man Climate change learning Destination image Electronic word of mouth Environmental Studies Free-choice learning Human Geography Leisure Studies Nature and Society Relations Personal meaning mapping Polar bear tourism Social media Sustainable behaviour change Tourism Transformative learning Travel process User generated content Visitor learning Visitor satisfaction Web 2.0 Wildlife tourism authentic experiences free-choice learning measurement