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Wpływ influencer marketingu w kanałach social media na decyzje zakupowe konsumentów z pokolenia X, Y, Z
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Stopińska
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Klaudia
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Master Thesis
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Related Subjects
Influencer marketing
Internet
Y
Z
consumers
decyzje zakupowe
generations X
heuristics
heurystyka
internet technologies
konsumenci
pokolenia X,Y,Z
purchasing decisions
sales
social media
sprzedaż
technologie internetowe
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