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Celebrity endorser’s credibility: effect on consumers’ attitude toward advertisement : Factors influencing vloggers credibility among viewers and their relation with attitude towar...
by
Friis
-
Jespersen
,
Christopher
Published 2017
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Bachelor Thesis
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Related Subjects
Attitude towards advertisement
Business Administration
Celebrity endorsement
Företagsekonomi
consumers
endorser credibility
students
vlogger
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