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Percepcija studenata Sveučilišta u Zagrebu o utjecaju influencer marketinga na potrošačke navike
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Published 2021
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Percepcija studenata Sveučilišta u Zagrebu o utjecaju influencer marketinga na potrošačke navike
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Atlija
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Ena
Published 2021
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DRUŠTVENE ZNANOSTI. Informacijske i komunikacijske znanosti. Novinarstvo
SOCIAL SCIENCES. Information and Communication Sciences. Journalism
consumers
društvene mreže
influencer marketing
influenceri
influencers
odluka o kupnji
potrošači
purchase decision
social media
studenti
students
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