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Celebrity endorser’s credibility: effect on consumers’ attitude toward advertisement : Factors influencing vloggers credibility among viewers and their relation with attitude towar...
by
Friis-Jespersen, Christopher
Published 2017
“
... common method is to pay
internet
celebrities
to use their fame to promote the companies’ brands. One...
”
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Bachelor Thesis
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Bachelor Thesis
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Friis-Jespersen, Christopher
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Attitude towards advertisement
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Business Administration
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Celebrity endorsement
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Företagsekonomi
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consumers
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endorser credibility
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students
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vlogger
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Content Provider
Luleå University of Technology Publications (DiVA)
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English
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