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Kuluttajaelämys vähittäiskaupan myymäläympäristön kontekstissa: Case Lumene Oy
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Sipponen, Katri
Published 2018
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Sipponen, Katri
1
Topic
Administration and Marketing|
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Kuluttajaelämys
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Yrityksen kasvuun johtaminen (Ylempi AMK)
1
brändikokemus
brändiuudistus
1
fi=Liiketalous
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förvaltning och marknadsföring|en=Business Management
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hallinto ja markkinointi|sv=Företagsekonomi
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myymälämarkkinointi
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vähittäiskauppa
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Theseus.fi (Open Repository of the Universities of Applied Sciences)
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Arctic
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Finnish
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Arctic
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Arktis*
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