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Would you go to the end of the world, because I Tweet you so? : Defining qualities of an effective social media endorser for promoting a tourist destination.
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Egorova, Evgenia
Published 2013
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Master Thesis
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Master Thesis
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Egorova, Evgenia
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Northern Norway
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Social Media
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Social Media influenser
VDP::Social science: 200
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destination marketing
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endorsement
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University of Tromsø: Munin Open Research Archive
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Norway
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Northern Norway
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