Would you go to the end of the world, because I Tweet you so? : Defining qualities of an effective social media endorser for promoting a tourist destination.

• Main Author: Egorova, Evgenia
• Format: Master Thesis
• Language: English
• Published: Høgskolen i Finnmark 2013
• Subjects: VDP::Social science: 200; Social Media influenser; Social Media; endorsement; marketing; destination marketing; Northern Norway; Norway
• Online Access: https://hdl.handle.net/10037/6732

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