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Georgsdóttir, Irena
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Marketing communication towards cruise ship passengers: the implications of market segmentation
by
Óskarsson, Gunnar
,
Georgsdóttir, Irena
Published in
Tímarit um viðskipti og efnahagsmál
(2017)
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Marketing communication towards cruise ship passengers: the implications of market segmentation
by
Óskarsson, Gunnar
,
Georgsdóttir, Irena
Published 2017
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Georgsdóttir, Irena
Óskarsson, Gunnar
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M31
Market segmentation
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cruise ships
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market communication
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tourism
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Content Provider
University of Iceland: Peer Reviewed Journals
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English
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