Search Results - Open Polar - "word of mouth"

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On Shore VS on Board. Market segmentation of Cruise passengers Visiting Iceland and Marketing of Local Products and Services to Them

by Charnykh, Iryna, 1987-
Published 2015
“... good website, search engine optimization and word-of-mouth being participants’ most preferred methods...”

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Thesis
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Marketing communication towards cruise ship passengers: the implications of market segmentation

by Óskarsson, Gunnar, Georgsdóttir, Irena
Published in Tímarit um viðskipti og efnahagsmál (2017)
“... website, search engine optimization and word-of-mouth. This research provides a contribution by deepening...”

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