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Brand extension: The moderating role of the brand range in a consumption perspective
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Mehdi, Seltène
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Brunel, Olivier
Published 2007
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Brand extension: The moderating role of the brand range in a consumption perspective
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Mehdi, Seltène
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Brunel, Olivier
Published 2007
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Brand extension: The moderating role of the brand range in a consumption perspective
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Mehdi, Seltène
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Brunel, Olivier
Published 2007
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Brand extension: The moderating role of the brand range in a consumption perspective
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Mehdi, Seltène
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Brunel, Olivier
Published 2007
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Université Jean Moulin - Lyon 3: Publications scientifiques (HAL)
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