Brand extension: The moderating role of the brand range in a consumption perspective

• Main Authors: Mehdi, Seltène, Brunel, Olivier
• Other Authors: Centre de Recherche Magellan, Institut d'Administration des Entreprises (IAE) - Lyon-Université Jean Moulin - Lyon 3 (UJML), Université de Lyon-Université de Lyon
• Format: Other/Unknown Material
• Language: English
• Published: HAL CCSD 2007
• Subjects: Brand range; Brand extension; eco; manag; Iceland
• Online Access: https://halshs.archives-ouvertes.fr/halshs-00682204