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[en] THE INFLUENCE OF BRAND IN THE PURCHASE DECISION OF BEER
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PEDRO CALIL TAVARES
Published 2014
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[en] THE IMPORTANCE OF BRAND IN THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES: CASE STUDIES IN BEVERAGES INDUSTRY
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ALESSANDRA DE CARVALHO ARAGAO
Published 2009
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[en] THE INFLUENCE OF THE BRAND ATTRIBUTES PERCEPTION IN THE DECISION MAKING PROCESS OF THE CONSUMERS IN THE SOFT DRINKS MARKET
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ANA TERESA MATOSO PADINHA
Published 2010
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ALESSANDRA DE CARVALHO ARAGAO
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[en] BRAND
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[pt] MARCA
[en] CONSUMER BEHAVIOR
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[pt] COMPORTAMENTO DO CONSUMIDOR
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[en] INTERNATIONAL MARKETING
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[en] SOFT DRINK
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Pontifícia Universidade Católica (PUC) do Rio de Janeiro: Maxwell
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Portuguese
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