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Redesigning the brand identity of a Sámi hospitality company : engaging the brand´s key stakeholders in the redesigning process
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Laiho, Satu
Published 2023
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Master Thesis
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Redesigning the brand identity of a Sámi hospitality company : engaging the brand´s key stakeholders in the redesigning process
by
Laiho, Satu
Published 2023
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Master Thesis
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Master Thesis
Author
Laiho, Satu
2
Topic
Administration and Marketing|
2
Master of digital business management
2
Sami culture
2
Sami identity
2
branding
2
fi=Liiketalous
2
förvaltning och marknadsföring|en=Business Management
2
hallinto ja markkinointi|sv=Företagsekonomi
2
holiday villages
2
marketing
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matkailu
2
saamelaiskulttuuri
2
tourism
2
brands
1
brändit
1
brändäys
1
enterprises
1
hospitality
1
matkailuala
1
sidosryhmät
1
stakeholder groups
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Content Provider
Theseus.fi (Open Repository of the Universities of Applied Sciences)
2
Geographic location
Vallen
Language
English
Open Polar Keyword
sami
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