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Laiho, Satu
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Redesigning the brand identity of a Sámi hospitality company : engaging the brand´s key stakeholders in the redesigning process
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Laiho
,
Satu
Published 2023
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Master Thesis
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Redesigning the brand identity of a Sámi hospitality company : engaging the brand´s key stakeholders in the redesigning process
by
Laiho
,
Satu
Published 2023
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Master Thesis
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Related Subjects
Administration and Marketing|
Master of digital business management
Sami culture
Sami identity
branding
fi=Liiketalous
förvaltning och marknadsföring|en=Business Management
hallinto ja markkinointi|sv=Företagsekonomi
holiday villages
marketing
matkailu
saamelaiskulttuuri
tourism
brands
brändit
brändäys
enterprises
hospitality
matkailuala
sidosryhmät
stakeholder groups
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