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3by Bjarnveig Birta Bjarnadóttir 1992-“.... The purpose of this research was to investigate new product developments in the Icelandic marine sector...”
Published 2020
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14by Almir Mer, FaikahSubjects: “...New product development...”
Published 2019
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Master Thesis -
15by Altintzoglou, Themistoklis, Birch Hansen, Karina, Valsdottir, Thora, Øyvind Odland, Jon, Martinsdóttir, Emilía, Brunsø, Karen, Luten, Joop“...‐Gate model for consumer‐based new product development (NPD). Findings The participants thought...”
Published in Journal of Consumer Marketing (2010)
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16by Altintzoglou, T., Birch-Hansen, K., Valsdóttir, T., Odland, J.O., Martinsdóttir, E., Brunso, K., Luten, J.B.“...-Gate model for consumer-based new product development (NPD). Findings – The participants thought...”
Published in Journal of Consumer Marketing (2011)
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17by Altintzoglou, Themistoklis, Hansen, Karina Birch, Valsdottir, Thora, Odland, Jon Øyvind, Martinsdóttir, Emilía, Brunsø, Karen, Luten, Joop“.... The results were then linked to the Stage-Gate model for consumer-based new product development (NPD...”
Published in Journal of Consumer Marketing (2010)
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Article in Journal/Newspaper