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Societal communication and brand equity

by Benoît-Moreau, Florence, Parguel, Béatrice
Published 2007
“... on 200 university students. The findings suggest that societal communication supports brand equity...”

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Analysing constraints to improve conservation decision-making: a theoretical framework and its application to the Northern Vosges, France

by Mangos, Anaï, Rouchier, Juliette, MEINARD, Yves
Published in Environmental Conservation (2021)

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