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Benoît-Moreau, Florence
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Benoît-Moreau, Florence
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Societal communication and brand equity
by
Parguel, Béatrice
,
Benoît
-
Moreau
,
Florence
Published 2007
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2
Societal communication and brand equity
by
Benoît
-
Moreau
,
Florence
,
Parguel, Béatrice
Published 2007
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3
Societal communication and brand equity
by
Benoît
-
Moreau
,
Florence
,
Parguel, Béatrice
Published 2007
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4
Societal communication and brand equity
by
Benoît
-
Moreau
,
Florence
,
Parguel, Béatrice
Published 2007
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5
Societal communication and brand equity
by
Benoît
-
Moreau
,
Florence
,
Parguel, Béatrice
Published 2007
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6
Societal communication and brand equity
by
Benoît
-
Moreau
,
Florence
,
Parguel, Béatrice
Published 2007
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Related Subjects
brand equity
experiment
societal communication
[SHS.GESTION]Humanities and Social Sciences/Business administration
658.8
Brand Equity
Corporate Social Responsibility (CSR)
D11
Experiment
M31
Marketing
Societal Communication
eco
manag
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