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Celebrity endorser’s credibility: effect on consumers’ attitude toward advertisement : Factors influencing vloggers credibility among viewers and their relation with attitude towar...
by
Friis-Jespersen, Christopher
Published 2017
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Bachelor Thesis
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Culture & Electronic Word-of-Mouth : A Case Study of the Hotel Industry in the Northern Sweden
by
Nilsson, Saga
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Vennberg, Karin
Published 2016
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Bachelor Thesis
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3
Managerial response to eWOM posted by consumers from different cultures : A case study of the hotel industry in northern Sweden
by
Belfrage, Marcus
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Palo, Lovisa
Published 2020
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Bachelor Thesis
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consumers
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endorser credibility
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Luleå University of Technology Publications (DiVA)
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