The Mass Media and Stakeholders' Beliefs About Suburban Wildlife
This study examines how suburban audiences obtain information about 3 species in New York State (whitetail deer [Odocoileus virginianus], beaver [Castor canadensis], and Canada goose [Branta canadensis]). Respondents in 3 suburban areas were surveyed on concerns and interests about a particular spec...
Main Authors: | , , |
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Format: | Text |
Language: | unknown |
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DigitalCommons@USU
1997
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Online Access: | https://digitalcommons.usu.edu/wdmconference/1997/all1997/3 https://digitalcommons.usu.edu/cgi/viewcontent.cgi?article=1356&context=wdmconference |
Summary: | This study examines how suburban audiences obtain information about 3 species in New York State (whitetail deer [Odocoileus virginianus], beaver [Castor canadensis], and Canada goose [Branta canadensis]). Respondents in 3 suburban areas were surveyed on concerns and interests about a particular species in their area. Respondents also were surveyed about preferred sources for species information and actual source use. Finally, respondents were surveyed about general media use. “Uses-and-gratifications” theory was used to characterize respondents’ information behavior for species information. Specific recommendations for communication planning are offered. |
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