How can Iceland reconceive its tourism industry in a more sustainable way after the Covid-19 pandemic?
The Covid-19 pandemic which is still ongoing at the time of writing has had significant impacts on the tourism industry globally. This situation may offer a chance to improve the sector regarding sustainability. Therefore, this thesis has researched the impacts that the pandemic has had on the touri...
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| Format: | Bachelor Thesis |
| Language: | English |
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Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-460795 |
| Summary: | The Covid-19 pandemic which is still ongoing at the time of writing has had significant impacts on the tourism industry globally. This situation may offer a chance to improve the sector regarding sustainability. Therefore, this thesis has researched the impacts that the pandemic has had on the tourism industry in Iceland with regards to the opportunity to make it more sustainable. Qualitative results from an open-ended questionnaire sent to stakeholders of companies in the tourism industry in Iceland were analyzed and compared to secondary data gathered from reliable databases in the industry. The study shows that there is an opportunity to improve the tourism industry in Iceland, but that lack of incentive from the government is problematic in stakeholders opinions. The future of tourism in Iceland postCovid-19 depends on how the pandemic unfolds and the demand for tourism after it. |
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