Marketing plan for UArctic's north2north student mobility program.

This thesis is a marketing plan for north2north student mobility program. north2north program was initiated by the University of the Arctic (UArctic) in 2001. UArctic is a network of more than 170 universities, colleges and institutions with in and outside the Arctic region. Through north2north exch...

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Bibliographic Details
Main Author: Jalal, Wasif
Format: Master Thesis
Language:English
Published: UiT Norges arktiske universitet 2014
Subjects:
VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213
VDP::Social science: 200::Economics: 210::Business: 213
north2north
north
Arctic
student mobility
exchange
BED-3905
UArctic
University of the Arctic
Online Access:https://hdl.handle.net/10037/7715
Description
Summary:This thesis is a marketing plan for north2north student mobility program. north2north program was initiated by the University of the Arctic (UArctic) in 2001. UArctic is a network of more than 170 universities, colleges and institutions with in and outside the Arctic region. Through north2north exchange program the students of the Arctic Circle do a study exchange in any of the partnering, Arctic institution. The main focus of the thesis is promotion of north2north exchange program with the help of social media. This program at present is a partnership among 55 member institutions. The Communication advisor at the University of Arctic, Ute Vogel, put the idea of this thesis forward.

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