Indigenous Television for the Majority: Analyzing NRK Sápmi’s Muitte Mu (Remember Me)

This article asks, “How can indigenous media fulfill its obligations toward the indigenous population while also connecting with the majority?” In the entertainment television series Muitte mu, produced by the indigenous public service broadcaster NRK Sápmi in Norway, famous Norwegian artists learn...

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Published in:Television & New Media
Main Author: Sand, Stine Agnete
Format: Article in Journal/Newspaper
Language:English
Published: Sage Publishing 2019
Subjects:
Online Access:https://hdl.handle.net/10037/17844
https://doi.org/10.1177/1527476419857203
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author Sand, Stine Agnete
author_facet Sand, Stine Agnete
author_sort Sand, Stine Agnete
collection University of Tromsø: Munin Open Research Archive
container_issue 5
container_start_page 501
container_title Television & New Media
container_volume 22
description This article asks, “How can indigenous media fulfill its obligations toward the indigenous population while also connecting with the majority?” In the entertainment television series Muitte mu, produced by the indigenous public service broadcaster NRK Sápmi in Norway, famous Norwegian artists learn to joik, a Sámi form of music. Muitte mu triggered a discussion concerning cultural appropriation and commercialization, as well as the traditionalist versus pragmatic and interethnic views of indigenous cultural expressions. One of NRK Sápmi’s goals is to share content about the Sámi, and, in a market-oriented media environment, the series uses Sámi iconography and celebrities to fulfill this goal. However, this approach does not necessarily resonate with its main obligation, which is to provide programming for the Sámi people. What is at stake in these debates are the credibility, relevance, and legitimacy of NRK Sápmi, all of which depend upon the recognition of the Sámi themselves.
format Article in Journal/Newspaper
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op_doi https://doi.org/10.1177/1527476419857203
op_relation Television & New Media
FRIDAID 1707152
doi:10.1177/1527476419857203
https://hdl.handle.net/10037/17844
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spelling ftunivtroemsoe:oai:munin.uit.no:10037/17844 2025-04-13T14:26:34+00:00 Indigenous Television for the Majority: Analyzing NRK Sápmi’s Muitte Mu (Remember Me) Sand, Stine Agnete 2019-06-21 https://hdl.handle.net/10037/17844 https://doi.org/10.1177/1527476419857203 eng eng Sage Publishing Television & New Media FRIDAID 1707152 doi:10.1177/1527476419857203 https://hdl.handle.net/10037/17844 openAccess Copyright 2019 The Author(s) VDP::Social science: 200::Media science and journalism: 310 VDP::Social science: 200::Social anthropology: 250 VDP::Samfunnsvitenskap: 200::Sosialantropologi: 250 Journal article Tidsskriftartikkel Peer reviewed acceptedVersion 2019 ftunivtroemsoe https://doi.org/10.1177/1527476419857203 2025-03-14T05:17:57Z This article asks, “How can indigenous media fulfill its obligations toward the indigenous population while also connecting with the majority?” In the entertainment television series Muitte mu, produced by the indigenous public service broadcaster NRK Sápmi in Norway, famous Norwegian artists learn to joik, a Sámi form of music. Muitte mu triggered a discussion concerning cultural appropriation and commercialization, as well as the traditionalist versus pragmatic and interethnic views of indigenous cultural expressions. One of NRK Sápmi’s goals is to share content about the Sámi, and, in a market-oriented media environment, the series uses Sámi iconography and celebrities to fulfill this goal. However, this approach does not necessarily resonate with its main obligation, which is to provide programming for the Sámi people. What is at stake in these debates are the credibility, relevance, and legitimacy of NRK Sápmi, all of which depend upon the recognition of the Sámi themselves. Article in Journal/Newspaper Sámi University of Tromsø: Munin Open Research Archive Norway Television & New Media 22 5 501 515
spellingShingle VDP::Social science: 200::Media science and journalism: 310
VDP::Social science: 200::Social anthropology: 250
VDP::Samfunnsvitenskap: 200::Sosialantropologi: 250
Sand, Stine Agnete
Indigenous Television for the Majority: Analyzing NRK Sápmi’s Muitte Mu (Remember Me)
title Indigenous Television for the Majority: Analyzing NRK Sápmi’s Muitte Mu (Remember Me)
title_full Indigenous Television for the Majority: Analyzing NRK Sápmi’s Muitte Mu (Remember Me)
title_fullStr Indigenous Television for the Majority: Analyzing NRK Sápmi’s Muitte Mu (Remember Me)
title_full_unstemmed Indigenous Television for the Majority: Analyzing NRK Sápmi’s Muitte Mu (Remember Me)
title_short Indigenous Television for the Majority: Analyzing NRK Sápmi’s Muitte Mu (Remember Me)
title_sort indigenous television for the majority: analyzing nrk sápmi’s muitte mu (remember me)
topic VDP::Social science: 200::Media science and journalism: 310
VDP::Social science: 200::Social anthropology: 250
VDP::Samfunnsvitenskap: 200::Sosialantropologi: 250
topic_facet VDP::Social science: 200::Media science and journalism: 310
VDP::Social science: 200::Social anthropology: 250
VDP::Samfunnsvitenskap: 200::Sosialantropologi: 250
url https://hdl.handle.net/10037/17844
https://doi.org/10.1177/1527476419857203