Indigenous Television for the Majority: Analyzing NRK Sápmi’s Muitte Mu (Remember Me)
This article asks, “How can indigenous media fulfill its obligations toward the indigenous population while also connecting with the majority?” In the entertainment television series Muitte mu, produced by the indigenous public service broadcaster NRK Sápmi in Norway, famous Norwegian artists learn...
Published in: | Television & New Media |
---|---|
Main Author: | |
Format: | Article in Journal/Newspaper |
Language: | English |
Published: |
Sage Publishing
2019
|
Subjects: | |
Online Access: | https://hdl.handle.net/10037/17844 https://doi.org/10.1177/1527476419857203 |
id |
ftunivtroemsoe:oai:munin.uit.no:10037/17844 |
---|---|
record_format |
openpolar |
spelling |
ftunivtroemsoe:oai:munin.uit.no:10037/17844 2023-05-15T18:14:49+02:00 Indigenous Television for the Majority: Analyzing NRK Sápmi’s Muitte Mu (Remember Me) Sand, Stine Agnete 2019-06-21 https://hdl.handle.net/10037/17844 https://doi.org/10.1177/1527476419857203 eng eng Sage Publishing Television & New Media Sand, S.S.(2019) Indigenous Television for the Majority: Analyzing NRK Sápmi’s Muitte Mu (Remember Me). Television & New Media, 2019 , 1-15 FRIDAID 1707152 doi:10.1177/1527476419857203 1527-4764 1552-8316 https://hdl.handle.net/10037/17844 openAccess Copyright 2019 The Author(s) VDP::Social science: 200::Media science and journalism: 310 VDP::Social science: 200::Social anthropology: 250 VDP::Samfunnsvitenskap: 200::Sosialantropologi: 250 Journal article Tidsskriftartikkel Peer reviewed acceptedVersion 2019 ftunivtroemsoe https://doi.org/10.1177/1527476419857203 2021-06-25T17:57:09Z This article asks, “How can indigenous media fulfill its obligations toward the indigenous population while also connecting with the majority?” In the entertainment television series Muitte mu, produced by the indigenous public service broadcaster NRK Sápmi in Norway, famous Norwegian artists learn to joik, a Sámi form of music. Muitte mu triggered a discussion concerning cultural appropriation and commercialization, as well as the traditionalist versus pragmatic and interethnic views of indigenous cultural expressions. One of NRK Sápmi’s goals is to share content about the Sámi, and, in a market-oriented media environment, the series uses Sámi iconography and celebrities to fulfill this goal. However, this approach does not necessarily resonate with its main obligation, which is to provide programming for the Sámi people. What is at stake in these debates are the credibility, relevance, and legitimacy of NRK Sápmi, all of which depend upon the recognition of the Sámi themselves. Article in Journal/Newspaper Sámi University of Tromsø: Munin Open Research Archive Norway Television & New Media 22 5 501 515 |
institution |
Open Polar |
collection |
University of Tromsø: Munin Open Research Archive |
op_collection_id |
ftunivtroemsoe |
language |
English |
topic |
VDP::Social science: 200::Media science and journalism: 310 VDP::Social science: 200::Social anthropology: 250 VDP::Samfunnsvitenskap: 200::Sosialantropologi: 250 |
spellingShingle |
VDP::Social science: 200::Media science and journalism: 310 VDP::Social science: 200::Social anthropology: 250 VDP::Samfunnsvitenskap: 200::Sosialantropologi: 250 Sand, Stine Agnete Indigenous Television for the Majority: Analyzing NRK Sápmi’s Muitte Mu (Remember Me) |
topic_facet |
VDP::Social science: 200::Media science and journalism: 310 VDP::Social science: 200::Social anthropology: 250 VDP::Samfunnsvitenskap: 200::Sosialantropologi: 250 |
description |
This article asks, “How can indigenous media fulfill its obligations toward the indigenous population while also connecting with the majority?” In the entertainment television series Muitte mu, produced by the indigenous public service broadcaster NRK Sápmi in Norway, famous Norwegian artists learn to joik, a Sámi form of music. Muitte mu triggered a discussion concerning cultural appropriation and commercialization, as well as the traditionalist versus pragmatic and interethnic views of indigenous cultural expressions. One of NRK Sápmi’s goals is to share content about the Sámi, and, in a market-oriented media environment, the series uses Sámi iconography and celebrities to fulfill this goal. However, this approach does not necessarily resonate with its main obligation, which is to provide programming for the Sámi people. What is at stake in these debates are the credibility, relevance, and legitimacy of NRK Sápmi, all of which depend upon the recognition of the Sámi themselves. |
format |
Article in Journal/Newspaper |
author |
Sand, Stine Agnete |
author_facet |
Sand, Stine Agnete |
author_sort |
Sand, Stine Agnete |
title |
Indigenous Television for the Majority: Analyzing NRK Sápmi’s Muitte Mu (Remember Me) |
title_short |
Indigenous Television for the Majority: Analyzing NRK Sápmi’s Muitte Mu (Remember Me) |
title_full |
Indigenous Television for the Majority: Analyzing NRK Sápmi’s Muitte Mu (Remember Me) |
title_fullStr |
Indigenous Television for the Majority: Analyzing NRK Sápmi’s Muitte Mu (Remember Me) |
title_full_unstemmed |
Indigenous Television for the Majority: Analyzing NRK Sápmi’s Muitte Mu (Remember Me) |
title_sort |
indigenous television for the majority: analyzing nrk sápmi’s muitte mu (remember me) |
publisher |
Sage Publishing |
publishDate |
2019 |
url |
https://hdl.handle.net/10037/17844 https://doi.org/10.1177/1527476419857203 |
geographic |
Norway |
geographic_facet |
Norway |
genre |
Sámi |
genre_facet |
Sámi |
op_relation |
Television & New Media Sand, S.S.(2019) Indigenous Television for the Majority: Analyzing NRK Sápmi’s Muitte Mu (Remember Me). Television & New Media, 2019 , 1-15 FRIDAID 1707152 doi:10.1177/1527476419857203 1527-4764 1552-8316 https://hdl.handle.net/10037/17844 |
op_rights |
openAccess Copyright 2019 The Author(s) |
op_doi |
https://doi.org/10.1177/1527476419857203 |
container_title |
Television & New Media |
container_volume |
22 |
container_issue |
5 |
container_start_page |
501 |
op_container_end_page |
515 |
_version_ |
1766187815895302144 |