| Summary: | In her article, the author attempts to analyse those texts of popular culture, for which the wolf is the leading motive. She finds it in a folk tale, the cartoons, computer games, finally – in the internet memes and blogs. The main question is whether such cultural-modified wolf still can be qualified as a Canis lupus representative. Basing on Steven Jay Gould and Konrad Lorenz’s thoughts, author tries to describe the mechanism used by creators and distributors of pop culture texts in aim to succeed. She considers this mechanism as manipulating with the biological truth and so, changing the way people see wolves in modern world.
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