Automated energy management systems for small buildings. Volume II: market assessment reports, Phase I and II. Final report

Marketec, Inc., as part of a Honeywell research project sponsored by the Department of Energy (DOE), studied the major marketing influences affecting purchasing decisions for a new product concept - an Automated Energy Management System (AEMS). The first part of this study, designated Phase One, dea...

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Bibliographic Details
Format: Report
Language:English
Published: Honeywell, Inc., Minneapolis, MN (USA). Energy Resources Center 1978
Subjects:
Buildings
Residential Buildings
291000 > Energy Planning & Policy > Conservation
Apartment Buildings
Automation
Energy Management
29 Energy Planning
Policy And Economy
Massachusetts
North Atlantic Region
Data
Decision Making
Economics
Georgia
Control Systems
Southeast Region
Great Lakes Region
Technology Assessment
Western Region 320100* > Energy Conservation
Consumption
& Utilization > Buildings
Energy Conservation
Data Compilation
Numerical Data
Office Buildings
Usa
Management
Information
Minnesota
32 Energy Conservation
And Utilization
North America
Marketing Research
School Buildings
California
North Atlantic
Online Access:https://doi.org/10.2172/6233803
https://digital.library.unt.edu/ark:/67531/metadc1105261/
Description
Summary:Marketec, Inc., as part of a Honeywell research project sponsored by the Department of Energy (DOE), studied the major marketing influences affecting purchasing decisions for a new product concept - an Automated Energy Management System (AEMS). The first part of this study, designated Phase One, deals with four broad assessments of market need for an AEMS within the market segment generally defined as small buildings (75,000 square feet or less). Thus, determinations were made, using carefully selected focus groups, of the following issues: (1) market perception of the market segment in particular; (2) attitudinal statements concerning the solution of these problems; (3) current and projected energy-saving practices by the respondents from the market segment; and (4) an estimate of market potential of an AEMS from an analysis of the focus groups. The second phase of this investigation deals with larger national samplings from the same market segments and uses a questionnaire technique. Three small building sectors were chosen to represent the total small-building market: (1) apartments, (2) schools, and (3) offices. In the aggregate, these three sectors represent 50% or more of the energy consumed, square footage, and number of buildings of that total market.

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