Oblikovanje embalaže živilskega izdelka "čokoladne praline"

V tej magistrski nalogi bom predstavila tematiko, katera me »obremenjuje« že celotno moje življenje. Namreč, že od otroštva naprej se borim z močno alergijo na mleko in mlečne izdelke, zato sem prikrajšana do uživanja veliko vrst hrane in predvsem priboljškov, ki so navadno izdelani iz mleka in mleč...

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Bibliographic Details
Main Author: Radi, Nina
Other Authors: Skrbinek, Andrej
Format: Master Thesis
Language:Slovenian
Published: N. Radi 2018
Subjects:
Online Access:https://dk.um.si/IzpisGradiva.php?id=71813
https://dk.um.si/Dokument.php?id=131078&dn=
https://plus.si.cobiss.net/opac7/bib/21874966?lang=sl
id ftunivmaribor:oai:dk.um.si:IzpisGradiva.php-id-71813
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spelling ftunivmaribor:oai:dk.um.si:IzpisGradiva.php-id-71813 2023-05-15T18:13:52+02:00 Oblikovanje embalaže živilskega izdelka "čokoladne praline" The design of packaging for food product "chocolate pralines" Radi, Nina Skrbinek, Andrej 2018-11-08 application/pdf https://dk.um.si/IzpisGradiva.php?id=71813 https://dk.um.si/Dokument.php?id=131078&dn= https://plus.si.cobiss.net/opac7/bib/21874966?lang=sl slv slv N. Radi http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess CC-BY-NC-ND Maribor Embalaža ekstremni uporabnik čokolada Packaging extreme user chocolate info:eu-repo/classification/udc/366.48:663.915.3(043.2) info:eu-repo/semantics/masterThesis info:eu-repo/semantics/publishedVersion 2018 ftunivmaribor 2019-02-03T16:50:59Z V tej magistrski nalogi bom predstavila tematiko, katera me »obremenjuje« že celotno moje življenje. Namreč, že od otroštva naprej se borim z močno alergijo na mleko in mlečne izdelke, zato sem prikrajšana do uživanja veliko vrst hrane in predvsem priboljškov, ki so navadno izdelani iz mleka in mlečnih sestavin. Nekatere raziskave, ki jih bom tudi predstavila v tej nalogi namreč predvidevajo, da bo v prihodnje meni podobnih ljudi čedalje več, ponudba alternativnih izdelkov pa je na tržišču trenutno slaba, oziroma so sami izdelki neprivlačni in manj mikavni, kot izdelki za uporabnike, ki tovrstnih zdravstvenih težav nimajo. Celotno zgodbo bom predstavila na način, kot da bi jaz ustanavljala podjetje, ki bi na tržišču predstavila tak izdelek, ki bi bil primeren takim »ekstremnim« uporabnikom in kaj dejansko bi pri tem bilo pomembno upoštevati. Predstavila bom pomembnost embalaže izdelka za samo prodajo le-tega in tudi opravila pogovorne intervjuje z uporabniki, ki imajo zaradi svojega prehranjevalnega stila, težave pri nakupovanju, predvsem čokoladam, alternativnih izdelkov. In this master's thesis, I will present a topic that is "burdening" me all my life. Namely, since childhood, I have been fighting with a strong allergy to milk and milk products, so I'm deprived of the use of many types of foods and, in particular, treats / sweets that are usually made from milk and milk ingredients. In this thesis I will also present some of the research, which is foreseeing that in the future, there will be even more people with problems like I’m having, but on the other hand, there is currently poor offer of this kind of alternative products, or the products themselves are unattractive or less attractive than products for users who don’t have any health problems. I will present the whole story in the way, as if I were setting up a company that would present such a product to the market, that would be suitable for such "extreme" users and what would actually be important to take into consideration regarding that. I will present the importance of the product packaging for the sale of this product, as well as make conversations in the way of conversation with users who have problems with shopping, especially chocolates and alternative products due to their eating and life style. Master Thesis sami Digital Library of University of Maribor
institution Open Polar
collection Digital Library of University of Maribor
op_collection_id ftunivmaribor
language Slovenian
topic Embalaža
ekstremni uporabnik
čokolada
Packaging
extreme user
chocolate
info:eu-repo/classification/udc/366.48:663.915.3(043.2)
spellingShingle Embalaža
ekstremni uporabnik
čokolada
Packaging
extreme user
chocolate
info:eu-repo/classification/udc/366.48:663.915.3(043.2)
Radi, Nina
Oblikovanje embalaže živilskega izdelka "čokoladne praline"
topic_facet Embalaža
ekstremni uporabnik
čokolada
Packaging
extreme user
chocolate
info:eu-repo/classification/udc/366.48:663.915.3(043.2)
description V tej magistrski nalogi bom predstavila tematiko, katera me »obremenjuje« že celotno moje življenje. Namreč, že od otroštva naprej se borim z močno alergijo na mleko in mlečne izdelke, zato sem prikrajšana do uživanja veliko vrst hrane in predvsem priboljškov, ki so navadno izdelani iz mleka in mlečnih sestavin. Nekatere raziskave, ki jih bom tudi predstavila v tej nalogi namreč predvidevajo, da bo v prihodnje meni podobnih ljudi čedalje več, ponudba alternativnih izdelkov pa je na tržišču trenutno slaba, oziroma so sami izdelki neprivlačni in manj mikavni, kot izdelki za uporabnike, ki tovrstnih zdravstvenih težav nimajo. Celotno zgodbo bom predstavila na način, kot da bi jaz ustanavljala podjetje, ki bi na tržišču predstavila tak izdelek, ki bi bil primeren takim »ekstremnim« uporabnikom in kaj dejansko bi pri tem bilo pomembno upoštevati. Predstavila bom pomembnost embalaže izdelka za samo prodajo le-tega in tudi opravila pogovorne intervjuje z uporabniki, ki imajo zaradi svojega prehranjevalnega stila, težave pri nakupovanju, predvsem čokoladam, alternativnih izdelkov. In this master's thesis, I will present a topic that is "burdening" me all my life. Namely, since childhood, I have been fighting with a strong allergy to milk and milk products, so I'm deprived of the use of many types of foods and, in particular, treats / sweets that are usually made from milk and milk ingredients. In this thesis I will also present some of the research, which is foreseeing that in the future, there will be even more people with problems like I’m having, but on the other hand, there is currently poor offer of this kind of alternative products, or the products themselves are unattractive or less attractive than products for users who don’t have any health problems. I will present the whole story in the way, as if I were setting up a company that would present such a product to the market, that would be suitable for such "extreme" users and what would actually be important to take into consideration regarding that. I will present the importance of the product packaging for the sale of this product, as well as make conversations in the way of conversation with users who have problems with shopping, especially chocolates and alternative products due to their eating and life style.
author2 Skrbinek, Andrej
format Master Thesis
author Radi, Nina
author_facet Radi, Nina
author_sort Radi, Nina
title Oblikovanje embalaže živilskega izdelka "čokoladne praline"
title_short Oblikovanje embalaže živilskega izdelka "čokoladne praline"
title_full Oblikovanje embalaže živilskega izdelka "čokoladne praline"
title_fullStr Oblikovanje embalaže živilskega izdelka "čokoladne praline"
title_full_unstemmed Oblikovanje embalaže živilskega izdelka "čokoladne praline"
title_sort oblikovanje embalaže živilskega izdelka "čokoladne praline"
publisher N. Radi
publishDate 2018
url https://dk.um.si/IzpisGradiva.php?id=71813
https://dk.um.si/Dokument.php?id=131078&dn=
https://plus.si.cobiss.net/opac7/bib/21874966?lang=sl
genre sami
genre_facet sami
op_source Maribor
op_rights http://creativecommons.org/licenses/by-nc-nd/4.0/
info:eu-repo/semantics/openAccess
op_rightsnorm CC-BY-NC-ND
_version_ 1766186530542452736