The Importance of the First Impression and the use of Gestalt Principles of Visaul Design while visiting Web Sites on Mobile Phone

• Main Author: Studen, Aleš
• Other Authors: Šumak, Boštjan
• Format: Bachelor Thesis
• Language: English
• Published: A. Studen 2017
• Subjects: First impression; gestalt principles; mobile devices; websites; eye tracking; info:eu-repo/classification/udc/004.774:659.148(043.2); Morali; sami
• Online Access: https://dk.um.si/IzpisGradiva.php?id=67215; https://dk.um.si/Dokument.php?id=119049&dn=; https://plus.si.cobiss.net/opac7/bib/20959254?lang=sl

This paper introduces an overview of the first impression on web regarding visual design in connection with user’s opinion. The definition of the first impression is explained as well as its importance. Visual design plays an important role whether website creates good or bad first impression. Gesta...