Uniqueness of Rovaniemi as a travel destination : what factors make Rovaniemi unique as a tourism destination in comparison to Lapland from Finnish travelers’ perspective

• Main Author: Nurmela, Katariina
• Other Authors: fi=Yhteiskuntatieteiden tiedekunta|en=Faculty of Social Sciences|
• Format: Master Thesis
• Language: English
• Published: fi=Lapin yliopisto|en=University of Lapland| 2024
• Subjects: tourism; Rovaniemi; COVID-19; Lapland; domestic tourism; tourist destinations; Finland; matkailu; matkailukohteet; kotimaanmatkailu; Tourism research / tourism; culture & international management; Arctic; Pivot
• Online Access: https://lauda.ulapland.fi/handle/10024/66072; http://nbn-resolving.org/URN:NBN:fi-fe2024061452933

After the arrival of the Covid-19 pandemic in 2020, domestic tourism gained increasing prominence globally, including in Finland, prompting Rovaniemi's tourism industry to pivot towards domestic tourism. However, research on domestic tourism in Rovaniemi remains limited, with existing studies p...