Instagram branding frame for Arctic artists and designers based on service design

• Main Author: Xinlei, Zhou
• Other Authors: fi=Taiteiden tiedekunta|en=Faculty of Art and Design|
• Format: Master Thesis
• Language: English
• Published: fi=Lapin yliopisto|en=University of Lapland| 2023
• Subjects: social media; service design; branding; participatory design; arctic region; art; designers (artists); marketing; networking (making contacts); workshops (social inclusion); visibility; Arctic Art and Design; Arctic; Lapland
• Online Access: https://lauda.ulapland.fi/handle/10024/65667; http://nbn-resolving.org/URN:NBN:fi-fe20231012139979

In the remote Lapland region of Finland, Arctic artists and designers face challenges due to the limited local market and networking opportunities. This research leverages social media, notably Instagram, to boost their visibility and market presence. Grounded in digital service design and participatory design, the study employed the Double Diamond model across three phases: Interview and landscape analysis, Generating Workshops, and Prototyping. Data sources included interviews, landscape analysis, participatory workshops, and service prototypes. The data gathered shed light on Arctic artists and designers' motivations, challenges, and branding practices. It also yielded a frame with tailored 68 recommendations, covering themes, scheduling, content, and services. These recommendations facilitate branding, visibility, engagement, and efficiency.