Instagram branding frame for Arctic artists and designers based on service design

In the remote Lapland region of Finland, Arctic artists and designers face challenges due to the limited local market and networking opportunities. This research leverages social media, notably Instagram, to boost their visibility and market presence. Grounded in digital service design and participa...

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Bibliographic Details
Main Author: Xinlei, Zhou
Other Authors: fi=Taiteiden tiedekunta|en=Faculty of Art and Design|
Format: Master Thesis
Language:English
Published: fi=Lapin yliopisto|en=University of Lapland| 2023
Subjects:
social media
service design
branding
participatory design
arctic region
art
designers (artists)
marketing
networking (making contacts)
workshops (social inclusion)
visibility
Arctic Art and Design
Arctic
Lapland
Online Access:https://lauda.ulapland.fi/handle/10024/65667
http://nbn-resolving.org/URN:NBN:fi-fe20231012139979
Description
Summary:In the remote Lapland region of Finland, Arctic artists and designers face challenges due to the limited local market and networking opportunities. This research leverages social media, notably Instagram, to boost their visibility and market presence. Grounded in digital service design and participatory design, the study employed the Double Diamond model across three phases: Interview and landscape analysis, Generating Workshops, and Prototyping. Data sources included interviews, landscape analysis, participatory workshops, and service prototypes. The data gathered shed light on Arctic artists and designers' motivations, challenges, and branding practices. It also yielded a frame with tailored 68 recommendations, covering themes, scheduling, content, and services. These recommendations facilitate branding, visibility, engagement, and efficiency.

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