| Summary: | In this report we calculate the economic importance of nature-based tourism in Southeast Alaska as measured by business revenue. Our estimates are based on field research conducted during 2005, 2006 and 2007. We define nature-based tourism as those tourism activities for which the natural environment is a significant input.1 Our key findings include the following: • Nature-based tourism generates about $277 million per year of direct business revenues in Sitka, Juneau, Chichagof Island, Prince of Wales Island, Petersburg and Wrangell. This number is most likely an underestimate of total revenues because not all naturebased tourism businesses and business sectors could be included in our estimates. Our numbers do not include tips – which in some businesses might add 25% to revenues – or taxes and fess paid directly to local governments. In addition, the especially rainy weather of 2006 probably caused abnormally low sales for some businesses. • Average revenue per visitor varies considerably among communities and activities; ranging from about $140 per visitor in Juneau to more than $2,600 per visitor on Prince of Wales Island. These differences reflect the range of activities offered -- from half-day excursions to multiple, overnight all-inclusive lodge stays. • Nature-based tourism expenditures create a significant economic ripple effect that keeps money circulating through the economy. This money supports jobs in marketing, support services, food and beverages, accommodations, fuel sales, government, and other sectors. • Communities are clearly striving to differentiate themselves and capitalize on local amenities such as the Stikine River, Anan Creek, the LeConte Glacier, Tracy Arm, Glacier Bay, Pack Creek and exceptional fishing and scenic opportunities. • A large and growing portion of Southeast Alaska’s visitors are cruise ship passengers. Both cruise passengers and independent travelers are similarly interested in nature-based tourism services. The majority of cruise ship shore excursions offer ...
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