| Summary: | An increasing number of visitors to Juneau, AK, alongside a predictable population of humpback whales (Megaptera novaeangliae), has supported the substantial growth of its whale-watching indus- try. The industry provides benefits to the community through economic gains, while the experi- ence can foster environmental awareness and support for protection of whales and the environment. However, the sustainability of the industry could be jeopardized if increasing whale-watching vessel pressure affects the health of its resource, the whales. An increasing number of visitors to Juneau, AK, alongside a predictable population of humpback whales (Megaptera novaeangliae), has supported the substantial growth of its whale-watching indus- try. The industry provides benefits to the community through economic gains, while the experi- ence can foster environmental awareness and support for protection of whales and the environment. However, the sustainability of the industry could be jeopardized if increasing whale-watching vessel pressure affects the health of its resource, the whales. This study investigates whether participation in whale-watching tours in Juneau, AK can support conservation of whales and the environment. Participant knowledge, attitudes, intentions, and behaviors were obtained from 2,331 respondents in surveys before, after, and 6 months after a whale-watching tour during the 2016 and 2017 seasons. Following a whale watch, the percentage of participants that indicated whale watching as a knowl- edge source increased (p = 0.022), awareness of guidelines and regulations doubled (p < 0.001), and strong support for regulations increased (p = 0.016). Six months later, these responses remained significantly higher than before the whale watch. Despite knowledge of distance threshold increasing after a whale watch (p = 0.003) and 6 months after (p = 0.021), getting close to whales remained an important factor in a participant’s whale watch. Participants had a higher likelihood of strongly sup- porting ...
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