French Consumers’ Attitudes and Preferences toward Wild and Farmed Fish

• Published in: Marine Resource Economics
• Main Authors: Rickertsen, Kyrre, Alfnes, Frode, Combris, Pierre, Enderli, Géraldine, Issanchou, Sylvie, Shogren, Jason F.
• Other Authors: Norwegian University of Life Sciences (NMBU), Alimentation et sciences sociales (ALISS), Institut National de la Recherche Agronomique (INRA), Centre des Sciences du Goût et de l'Alimentation Dijon (CSGA), Institut National de la Recherche Agronomique (INRA)-Université de Bourgogne (UB)-AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement-Centre National de la Recherche Scientifique (CNRS), University of Wyoming (UW), The Research Council of Norway, grants 178300/110 and 199564/110 and Codfarmers provided financial support for this research.
• Format: Article in Journal/Newspaper
• Language: English
• Published: HAL CCSD 2017
• Subjects: Becker-DeGroot-Marschak; consumer attitudes; farmed and wild fish; France; hedonic scores; willingness to pay; sensory characteristics; ecolabeled seafood; choice experiment; conjoint-analysis; atlantic salmon; uk supermarkets; private labels; demand-growth; attributes; [SDV.AEN]Life Sciences [q-bio]/Food and Nutrition; Atlantic salmon; North Atlantic
• Online Access: https://u-bourgogne.hal.science/hal-01468467; https://doi.org/10.1086/689202

Projet EuroCod International audience We investigated consumer preferences for wild and farmed fish in an experiment with 276 participants in France. The experiment consisted of three rounds each round included a survey, sensory trials, and bidding. The survey results indicate consumers (1) perceive wild fish best for safety and health and farmed fish best for environmental sustainability and fish welfare; (2) rank salmon the highest on many attributes; and (3) prefer wild fish originating from the North Atlantic to farmed fish from France and northern Europe, and they rank farmed fish originating from developing countries lowest. In the sensory trials, salmon received the highest hedonic scores, followed by monkfish and cod, while pangasius scored significantly lower. Willingness to pay for salmon was almost as high as for monkfish and higher than for cod, while WTP for pangasius was substantially lower.