French Consumers’ Attitudes and Preferences toward Wild and Farmed Fish

Projet EuroCod International audience We investigated consumer preferences for wild and farmed fish in an experiment with 276 participants in France. The experiment consisted of three rounds each round included a survey, sensory trials, and bidding. The survey results indicate consumers (1) perceive...

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Bibliographic Details
Published in:Marine Resource Economics
Main Authors: Rickertsen, Kyrre, Alfnes, Frode, Combris, Pierre, Enderli, Géraldine, Issanchou, Sylvie, Shogren, Jason F.
Other Authors: Norwegian University of Life Sciences (NMBU), Alimentation et sciences sociales (ALISS), Institut National de la Recherche Agronomique (INRA), Centre des Sciences du Goût et de l'Alimentation Dijon (CSGA), Institut National de la Recherche Agronomique (INRA)-Université de Bourgogne (UB)-AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement-Centre National de la Recherche Scientifique (CNRS), Departement of Economics and Finance, University of Wyoming, University of Wyoming (UW), The Research Council of Norway, grants 178300/110 and 199564/110 and Codfarmers provided financial support for this research.
Format: Article in Journal/Newspaper
Language:English
Published: HAL CCSD 2017
Subjects:
Becker-DeGroot-Marschak
consumer attitudes
farmed and wild fish
France
hedonic scores
willingness to pay
sensory characteristics
ecolabeled seafood
choice experiment
conjoint-analysis
atlantic salmon
uk supermarkets
private labels
demand-growth
attributes
[SDV.AEN]Life Sciences [q-bio]/Food and Nutrition
Atlantic salmon
North Atlantic
Online Access:https://u-bourgogne.hal.science/hal-01468467
https://doi.org/10.1086/689202
Description
Summary:Projet EuroCod International audience We investigated consumer preferences for wild and farmed fish in an experiment with 276 participants in France. The experiment consisted of three rounds each round included a survey, sensory trials, and bidding. The survey results indicate consumers (1) perceive wild fish best for safety and health and farmed fish best for environmental sustainability and fish welfare; (2) rank salmon the highest on many attributes; and (3) prefer wild fish originating from the North Atlantic to farmed fish from France and northern Europe, and they rank farmed fish originating from developing countries lowest. In the sensory trials, salmon received the highest hedonic scores, followed by monkfish and cod, while pangasius scored significantly lower. Willingness to pay for salmon was almost as high as for monkfish and higher than for cod, while WTP for pangasius was substantially lower.

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