Vurdering af den økonomiske betydning af Ny Nordisk Mad

• Main Authors: Grunert, Klaus G., Strand, Mathias
• Format: Report
• Language: Danish
• Published: Aarhus School of Business, Aarhus University, MAPP Centre 2010
• Subjects: MAPP; Norway; Iceland
• Online Access: https://pure.au.dk/portal/en/publications/d897ad20-7dd1-11df-8883-000ea68e967b; https://pure.au.dk/ws/files/12435/grunert_2010

Since 2007 the Nordic Council of Ministers' project New Nordic Food (NNF) has launched a number of initiatives to promote Nordic cuisine. Particularly within culinary art and regional production, this project has found support. With a view to future economic plans and strategies, the Nordic Council of Ministers wants a bearing on the economic potential for NNF and for food products produced according to the values and competences usually connected with NNF. An assessment of this potential was the objective of this project which was carried through in Denmark, Finland, Iceland, Norway and Sweden. The results of the study offer the following picture - by sector: - Among the small producers, particularly in Denmark, Sweden and Norway, the economic future of NFF is indeed very bright. A more elaborate and closer Nordic cooperation is called for in order to address logistics and production costs. - The restaurant sector is more ambivalent. Overall the haute cuisine and trendy restaurants have great faith in the future, but outside these - particularly as regards family and tourist restaurants - faith is not quite as pronounced. No national differences can be detected. - The tourist trade in the cities have great faith in the future of NNF, and so do the rural areas where it is a sub-target of local development. In general the theme and amusement parks believe that such a conversion is unrealistic due to their traditional and family-oriented customer segments. - The retail trade is not unequivocally positive. Among the retail chains that stake on niche products, the outlook on the future is bright, whereas the overall attitude of the large chains spans from rejection to wait and see. Here there is no detectable national difference although the support is most pronounced in Denmark (customs barriers in Iceland and Norway muddy the picture). - The large producers believe that such a production is costly and wrought with problems. Only a few of them vent distinct opti-mism whereas others clearly reject the project. ...