Assessment of the market potential for a new physical therapy practice in BC's northern coastal regions
British Columbia's Northern Coast has many appealing qualities for entrepreneurial-minded physical therapists looking to enter the industry. The purpose of this project is to evaluate the current market potential and make recommendations for the sustainability of a new physical therapy (PT) pra...
| Other Authors: | , , |
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| Format: | Text |
| Language: | English |
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University of Northern British Columbia
2014
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| Online Access: | https://unbc.arcabc.ca/islandora/object/unbc:15469/datastream/PDF/download https://unbc.arcabc.ca/islandora/object/unbc%3A15469 https://doi.org/10.24124/2014/bpgub1641 |
| Summary: | British Columbia's Northern Coast has many appealing qualities for entrepreneurial-minded physical therapists looking to enter the industry. The purpose of this project is to evaluate the current market potential and make recommendations for the sustainability of a new physical therapy (PT) practice within Kitimat, Terrace, or Prince Rupert. The PT industry and local economies in this region were analyzed through a literature review. The primary objectives of this project were investigated using two methods: secondary data collection and a survey questionnaire addressing initial and returning visit fees, age demographics, revenue sources, promotion and advertising, waitlist lengths, and physical therapy services for First Nations people. The research uncovered challenges in establishing a private clinic in the North Coast such as stagnant population growth and the complexities involved in the formation of a referral network. The literature and research conducted also revealed significant opportunities, such as potential niche markets in pediatrics and service to First Nations people, and the ability to grow a customer base through diversification of revenue sources and promotional strategies. The lack of competition and economic growth opportunities make this region a viable location for a new PT business. --Leaf iii. The original print copy of this thesis may be available here: http://wizard.unbc.ca/record=b1950602 |
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