10 000 nya invånare till Luleå! : En studie om en kommuns platsmarknadsföring i sociala medier

• Main Author: Rönnberg, Caroline
• Format: Bachelor Thesis
• Language: Swedish
• Published: Umeå universitet, Institutionen för kultur- och medievetenskaper 2015
• Subjects: Placemarketing; Social media; Facebook; Norrland; Municipality; Critical discourse analysis; Platsmarknadsföring; Sociala medier; Kommun; Kritisk diskursanalys; Social Sciences; Samhällsvetenskap; Media and Communications; Medie- och kommunikationsvetenskap; Luleå kommun; Luleå; Northern Sweden
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-101755

Today, nine out of ten municipalities are active on social media and it has become increasingly popular among municipalities that make use of placemarketing to promote their particular region. A problem that is raised in this study is that the population of the municipalities in northern Sweden ofte...