Touring in the Arctic:Shades of Grey towards a Sustainable Future

This chapter (Chapter 5) offers an examination of Arctic tourism. Viewed through the lens of the “destination,” this chapter explores the various ways tourism has developed, and continues to develop, in the Arctic. Many Arctic actors assume that the publicity of a specific place or region will lead...

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Bibliographic Details
Main Authors: Maher, Pat, Jóhannesson, Gunnar Þór, Kvidal-Rovik, Trine, Müller, Dieter, Rantala, Outi
Other Authors: Natcher, David, Koivurova, Timo
Format: Book Part
Language:English
Published: Routledge 2022
Subjects:
Online Access:https://research.ulapland.fi/fi/publications/65c366ef-12bc-4ef6-91d0-9b360b29a8cc
https://doi.org/10.4324/9781003172406-5
https://lacris.ulapland.fi/ws/files/22268438/10.4324_9781003172406_5_chapterpdf_1.pdf
Description
Summary:This chapter (Chapter 5) offers an examination of Arctic tourism. Viewed through the lens of the “destination,” this chapter explores the various ways tourism has developed, and continues to develop, in the Arctic. Many Arctic actors assume that the publicity of a specific place or region will lead to increased numbers of tourists and investors. But this has not proven to be the case across the entire circumpolar region. Rather, an important success criterion for the tourism industry is to provide the right experience to the right visitor. For this to happen, the image of the Arctic alongside realities of small communities must be addressed.