Marketing and compromising for sustainability. Competing orders of worth in the North Atlantic

• Main Author: GdL
• Format: Other/Unknown Material
• Language: French
• Published: Économie des conventions 2017
• Subjects: eco; phil; Finch; Geiger; Harkness; North Atlantic; susi
• Online Access: http://conventions.hypotheses.org/586

John H. Finch, Susi Geiger & Rachel Joy Harkness (2017) Marketing Theory, 17(1), pp. 71-93. Abstract. The purpose of our article is to propose that compromising is a constitutive characteristic of those marketing systems that entail matters of public interest or concern. In such markets, actors...