Marketing and compromising for sustainability. Competing orders of worth in the North Atlantic

John H. Finch, Susi Geiger & Rachel Joy Harkness (2017) Marketing Theory, 17(1), pp. 71-93. Abstract. The purpose of our article is to propose that compromising is a constitutive characteristic of those marketing systems that entail matters of public interest or concern. In such markets, actors...

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Bibliographic Details
Main Author: GdL
Format: Other/Unknown Material
Language:French
Published: Économie des conventions 2017
Subjects:
eco
phil
Finch
Geiger
Harkness
North Atlantic
susi
Online Access:http://conventions.hypotheses.org/586
Description
Summary:John H. Finch, Susi Geiger & Rachel Joy Harkness (2017) Marketing Theory, 17(1), pp. 71-93. Abstract. The purpose of our article is to propose that compromising is a constitutive characteristic of those marketing systems that entail matters of public interest or concern. In such markets, actors design compromises as they encounter criticisms of and contending justifications for the market’s products, as these refer to price, efficiency in production and use, regulatory compliance or ecologica.

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