Marketing and compromising for sustainability. Competing orders of worth in the North Atlantic

John H. Finch, Susi Geiger & Rachel Joy Harkness (2017) Marketing Theory, 17(1), pp. 71-93. Abstract. The purpose of our article is to propose that compromising is a constitutive characteristic of those marketing systems that entail matters of public interest or concern. In such markets, actors...

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Main Author: GdL
Format: Other/Unknown Material
Language:French
Published: Économie des conventions 2017
Subjects:
eco
Online Access:http://conventions.hypotheses.org/586
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spelling fttriple:oai:gotriple.eu:10670/1.w7c6it 2023-05-15T17:30:27+02:00 Marketing and compromising for sustainability. Competing orders of worth in the North Atlantic GdL 2017-05-25 http://conventions.hypotheses.org/586 fr fre Économie des conventions 10670/1.w7c6it http://conventions.hypotheses.org/586 other Économie des conventions eco phil Blog post https://vocabularies.coar-repositories.org/resource_types/c_6947/ 2017 fttriple 2023-01-22T17:07:05Z John H. Finch, Susi Geiger & Rachel Joy Harkness (2017) Marketing Theory, 17(1), pp. 71-93. Abstract. The purpose of our article is to propose that compromising is a constitutive characteristic of those marketing systems that entail matters of public interest or concern. In such markets, actors design compromises as they encounter criticisms of and contending justifications for the market’s products, as these refer to price, efficiency in production and use, regulatory compliance or ecologica. Other/Unknown Material North Atlantic susi Unknown Finch ENVELOPE(167.383,167.383,-72.567,-72.567) Geiger ENVELOPE(-62.900,-62.900,-64.300,-64.300) Harkness ENVELOPE(-150.600,-150.600,-86.067,-86.067)
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topic eco
phil
spellingShingle eco
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GdL
Marketing and compromising for sustainability. Competing orders of worth in the North Atlantic
topic_facet eco
phil
description John H. Finch, Susi Geiger & Rachel Joy Harkness (2017) Marketing Theory, 17(1), pp. 71-93. Abstract. The purpose of our article is to propose that compromising is a constitutive characteristic of those marketing systems that entail matters of public interest or concern. In such markets, actors design compromises as they encounter criticisms of and contending justifications for the market’s products, as these refer to price, efficiency in production and use, regulatory compliance or ecologica.
format Other/Unknown Material
author GdL
author_facet GdL
author_sort GdL
title Marketing and compromising for sustainability. Competing orders of worth in the North Atlantic
title_short Marketing and compromising for sustainability. Competing orders of worth in the North Atlantic
title_full Marketing and compromising for sustainability. Competing orders of worth in the North Atlantic
title_fullStr Marketing and compromising for sustainability. Competing orders of worth in the North Atlantic
title_full_unstemmed Marketing and compromising for sustainability. Competing orders of worth in the North Atlantic
title_sort marketing and compromising for sustainability. competing orders of worth in the north atlantic
publisher Économie des conventions
publishDate 2017
url http://conventions.hypotheses.org/586
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geographic Finch
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Harkness
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op_source Économie des conventions
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