Marketing and compromising for sustainability. Competing orders of worth in the North Atlantic
John H. Finch, Susi Geiger & Rachel Joy Harkness (2017) Marketing Theory, 17(1), pp. 71-93. Abstract. The purpose of our article is to propose that compromising is a constitutive characteristic of those marketing systems that entail matters of public interest or concern. In such markets, actors...
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Format: | Other/Unknown Material |
Language: | French |
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Économie des conventions
2017
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Online Access: | http://conventions.hypotheses.org/586 |
Summary: | John H. Finch, Susi Geiger & Rachel Joy Harkness (2017) Marketing Theory, 17(1), pp. 71-93. Abstract. The purpose of our article is to propose that compromising is a constitutive characteristic of those marketing systems that entail matters of public interest or concern. In such markets, actors design compromises as they encounter criticisms of and contending justifications for the market’s products, as these refer to price, efficiency in production and use, regulatory compliance or ecologica. |
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