| Summary: | The objective of this case study was to deepen the understanding about Valimo’s customers’ business, and getting tools to conquer new markets by identifying winning business models. The expected outcome was to gain information on how Valimo’s customers can get revenue (from third parties) and to identify these business models. Also understanding the scale of business and with whom they do business were important factors. In addition, this produced information on best practices as well. This project was in line with the strategy Valimo has for future business and will be part of other operational activities Valimo does especially in the fields of social media, publicity and lead generation. The objectives for this study are: Gaining more information in order to understand Valimo’s customers’ business better (business and revenue models). Using obtained information to make recommendations for sales tools. Creating an overall market outlook.
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