| Summary: | Marketing materials are important for the companies, when the products on the market are competing of market share. The products will help the company or product to create visibility in the eyes of potential customers. The aim of the thesis was to develop marketing communication of the project. This was realized by producing marketing ma-terials for the European Forest Institute. The European Forest Institute is an international organisation and a network of European forest research. The target group for marketing materials was chosen decision-makers at a local and international level, researchers, consultants, and forest industry. The main target countries were in the Northern Periphery area: Finland, Sweden, Norway and Scotland. Marketing was extended to other regions of Europe after the project. The final output of the Northern ToSIA marketing project was a marketing oriented script and North Karelia case study brochure and General ToSIA brochure (Tool for Sustainability Impact Assessment). Materials are designed to disseminate awareness and the information of the ToSIA tool. Products will be used for marketing the ToSIA tool in the future. Importance of the work highlighted by the status of the products in marketing the project’s outcomes. As based on the results, one development proposal of the products in marketing the project’s was e.g. monitoring the effectiveness in the long term. In the development work marketing communication methods were used. Goals and opinions of the European Forest Institute were taken into consideration when creating the marketing materials. The materials were developed during the spring and summer of 2011. Markkinointimateriaalit ovat yrityksille tärkeitä, kun tuotteet kilpailevat markkinoilla markkinaosuuksistaan. Tuotteet auttavat yritystä ja tuotetta luomaan näkyvyyttä potentiaalisten asiakkaiden silmissä. Opinnäytetyön tarkoituksena oli kehittää projektin markkinointiviestintää. Tämä realisoitiin tuottamalla markkinointimateriaaleja Euroopan metsäinstituutille (European ...
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